Target’s CMO Reportedly Headed to Uber
August 31, 2016,
MINNEAPOLIS—Jeff Jones, Target’s executive vice president and chief marketing officer is leaving the company to reportedly work for Uber.
Jones is leaving Target effective Sept. 9, and according to a AP report, will become president of ridesharing and responsible for Uber’s operations, marketing and customer support globally.
“Since joining Target in 2012 as our chief marketing officer, Jeff Jones has modernized Target’s marketing and helped drive Target’s strategy, creating momentum for the company and positioning Target for the future,” said Target chairman and CEO Brian Cornell. “He worked tirelessly to sharpen our focus on the guest and evolved our marketing capabilities to center on the important role digital plays in their lives. Under his leadership, the team has also produced a number of unforgettable brand moments from the introduction of #MoreMusic during the industry’s biggest awards night to notable moments like our 2015 holiday campaign, which exceeded all previous brand measures. These campaigns not only drove the business, but created a deep, emotional connection with our guests. Because of his many contributions, Target continues to be among the world’s most recognized and beloved brands.”
“I want to thank Jeff for his work on behalf of our brand, our business and the Target team. He’s been an important partner during my time at Target, and I, along with the entire team, wish him well in his future endeavors.”