Target’s CMO Reportedly Headed to Uber

Jeff Jones, Target’s executive vice president and chief marketing officer, is leaving the company to reportedly work for Uber
August 31, 2016Allison Zisko

Targetlogo3x2MINNEAPOLIS—Jeff Jones, Target’s executive vice president and chief marketing officer is leaving the company to reportedly work for Uber.

Jones is leaving Target effective Sept. 9, and according to a AP report, will become president of ridesharing and responsible for Uber’s operations, marketing and customer support globally.

“Since joining Target in 2012 as our chief marketing officer, Jeff Jones has modernized Target’s marketing and helped drive Target’s strategy, creating momentum for the company and positioning Target for the future,” said Target chairman and CEO Brian Cornell. “He worked tirelessly to sharpen our focus on the guest and evolved our marketing capabilities to center on the important role digital plays in their lives. Under his leadership, the team has also produced a number of unforgettable brand moments from the introduction of #MoreMusic during the industry’s biggest awards night to notable moments like our 2015 holiday campaign, which exceeded all previous brand measures. These campaigns not only drove the business, but created a deep, emotional connection with our guests. Because of his many contributions, Target continues to be among the world’s most recognized and beloved brands.”

Target said it will conduct and internal and external search for Jones’ successor.

“I want to thank Jeff for his work on behalf of our brand, our business and the Target team. He’s been an important partner during my time at Target, and I, along with the entire team, wish him well in his future endeavors.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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