TeleBrands, Viatek Unite to Market Viatek Products

CHICAGO--TeleBrands and Viatek Consumer Products have reached an agreement for TeleBrands to market and distribute globally four Viatek products launching at the International Home + Housewares Show.

 

The four products have yet to be specified by either company. Lou Lentine, president of Viatek, said the products will be announced in the next 30 days.

 

A.J. Khubani, founder of TeleBrands, said all four products will have two-minute infomercials, and that two of the products will have additional 30 minute infomercials.There will be a test period to begin, Khubani said, and if the tests work, then the infomercials will be offered on cable and network television stations, along with syndication.

"We have a good synergy," Khubani said, speaking of the two companies. "Viatek has tremendous products and is a very strong product developer, and we're strong at marketing products."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Research Store

Videos

  • Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.