TeleBrands, Viatek Unite to Market Viatek Products
March 12, 2012,
CHICAGO--TeleBrands and Viatek Consumer Products have reached an agreement for TeleBrands to market and distribute globally four Viatek products launching at the International Home + Housewares Show.
A.J. Khubani, founder of TeleBrands, said all four products will have two-minute infomercials, and that two of the products will have additional 30 minute infomercials.There will be a test period to begin, Khubani said, and if the tests work, then the infomercials will be offered on cable and network television stations, along with syndication.
"We have a good synergy," Khubani said, speaking of the two companies. "Viatek has tremendous products and is a very strong product developer, and we're strong at marketing products."
Other Articles By Author
Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit
HFN's DIGITAL EDITION
One Kings Lane Flashes Forward
Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.
ALSO IN THIS ISSUE:
- HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
- Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.