TeleBrands, Viatek Unite to Market Viatek Products
March 12, 2012,
CHICAGO--TeleBrands and Viatek Consumer Products have reached an agreement for TeleBrands to market and distribute globally four Viatek products launching at the International Home + Housewares Show.
A.J. Khubani, founder of TeleBrands, said all four products will have two-minute infomercials, and that two of the products will have additional 30 minute infomercials.There will be a test period to begin, Khubani said, and if the tests work, then the infomercials will be offered on cable and network television stations, along with syndication.
"We have a good synergy," Khubani said, speaking of the two companies. "Viatek has tremendous products and is a very strong product developer, and we're strong at marketing products."