Tervis Launches New Ad Campaign
August 2, 2012,
One of the new Tervis ads
NORTH VENICE, Fla.-Tervis has launched a new advertising campaign to appeal to the "ultimate fan."
The theme of the campaign is "Be a fan. Even when you can't be." and features costumed ultimate fans of various hobbies and interests living out their dreams in unlikely situations, such as a fully dressed Star Wars storm trooper lying on a beach. In the corner of the ad there is a Star Wars Tervis tumbler.
"At Tervis, we're totally on board with what it means to be an 'ultimate fan,'" said Rich Kaplan, president of sales and marketing and chief brand officer. "This campaign embodies the 'Full of Fun' personality of Tervis; there's truly something for everyone no matter what your personality or passion."
"We had success with our first-ever national ad campaign last year, so we knew we'd continue efforts this year. The challenge was landing on the right concept. This year's campaign not only helps inform newbies to Tervis of our brand benefits, but really showcases our fun, witty personality," said Kathy Greif, Tervis marketing director.
The new campaign integrates two new social media campaigns. The first asks web visitors to post their own captions for the ads, while the second is a "Fan-tasy Contest" that encourages consumers to submit photos of themselves proving end-all be-all when it comes to being a true fan.