Tervis Launches New Ad Campaign

One of the new Tervis adsOne of the new Tervis ads

NORTH VENICE, Fla.-Tervis has launched a new advertising campaign to appeal to the "ultimate fan."

The theme of the campaign is "Be a fan. Even when you can't be." and features costumed ultimate fans of various hobbies and interests living out their dreams in unlikely situations, such as a fully dressed Star Wars storm trooper lying on a beach. In the corner of the ad there is a Star Wars Tervis tumbler.

"At Tervis, we're totally on board with what it means to be an 'ultimate fan,'" said Rich Kaplan, president of sales and marketing and chief brand officer. "This campaign embodies the 'Full of Fun' personality of Tervis; there's truly something for everyone no matter what your personality or passion."

"We had success with our first-ever national ad campaign last year, so we knew we'd continue efforts this year. The challenge was landing on the right concept. This year's campaign not only helps inform newbies to Tervis of our brand benefits, but really showcases our fun, witty personality," said Kathy Greif, Tervis marketing director.

The new campaign integrates two new social media campaigns. The first asks web visitors to post their own captions for the ads, while the second is a "Fan-tasy Contest" that encourages consumers to submit photos of themselves proving end-all be-all when it comes to being a true fan.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money