The Cookware Company Promotes Naessens; to Launch Lunden Collection
January 9, 2012,
TARRYTOWN, N.Y.-The Cookware Company's Dieter Naessens has been named vice president of its U.S. office, reporting to Wim De Veirman, CEO, and Jan Helskens, president. The Belgium-based company will also debut collections exclusively for the U.S. market, as well as categories beyond cookware.
With a long background as a sales director for Anotech International, The Cookware Company's manufacturing unit, Naessens will be moving to the U.S. after the Ambiente trade fair in Germany next month. Rick Lapine, the former president of the U.S. division, is no longer with the company.
The company will also show the GreenPan Steak King, an electric grill that "has been an enormous success and we are ready to roll this out to bricks and mortar" stores.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.