Top Chef Fabio Viviani Teams With Bialetti
Posted on February 8, 2011 by
RANCHO CUCAMONGA, Calif.-Fabio Viviani, the Italian chef currently competing on this season of Top Chef on the Bravo Channel, has partnered with Bialetti to showcase the cookware and coffee maker brand through social media, media interviews and select in-person interviews.
Viviani's personal experience with Bialetti's products made him a natural partner for the company, Bialetti said. "When I first met Fabio, he said, 'You gotta see this!' He pulled out a childhood picture of himself sitting on his family's dining table next to a Bialetti Moka," said Brett Bradshaw, president of Bradshaw International, the USA distributor of Bialetti. "Fabio was so excited over the Moka Express and explained how it's been part of his life growing up and that it was one of the few kitchenware items he brought with him when he moved to the U.S.--essentially, he was selling me Bialetti, and it was obvious that his passion for the brand is deeply rooted in his Italian heritage."
At next month's International Home + Housewares Show, Viviani will give cooking demos at the Bialetti booth on Sunday, March 6, and
Monday, March 7, at 10 a.m., 1 p.m. and 3 p.m. each day. These will be followed by cookbook and Moka signings by Viviani.