Victorinox Names Rob Sterner Sales SVP

MONROE, Conn.-Cutlery maker Victorinox Swiss Army, Inc. has named Rob Sterner senior vice president, sales for the commercial and retail cutlery and Swiss Army knife divisions. In this newly created position, Sterner reports to Rene Stutz, North American president of Victorinox Swiss Army.

"Rob will be an integral part of our growth strategy as we continue to expand the presence of the cutlery and Swiss Army Knife divisions. I am excited to have Rob join Victorinox Swiss Army, and I look forward to Rob's contributions to our organization and am confident that he will help us drive business growth in the future," Stutz said.

Most recently, Sterner was president of Coopers Marketing Group, which specializes in sourcing new products for retailers and distribution development for overseas factories. Sterner also served as vice president of the U.S. division of Trudeau for five years, and was chief executive officer of tabletop company Tienshan.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.