Victorinox Swiss Army to Distribute Bamix
January 30, 2012,
MONROE, Conn.-Victorinox Swiss Army is partnering with Bamix to distribute the Bamix immersion blenders in the United States.
Like the Victorinox Swiss Army line, Bamix is a Swiss-made product. Bamix became the first immersion blender in 1950 in Switzerland, according to Victorinox Swiss Army. It was introduced into the market in Germany under the name Zauberstab and was also referred to as the "magic wand."
Sterner, senior vice president of sales for cutlery.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.