Victorinox Swiss Army to Distribute Bamix
January 30, 2012,
MONROE, Conn.-Victorinox Swiss Army is partnering with Bamix to distribute the Bamix immersion blenders in the United States.
Like the Victorinox Swiss Army line, Bamix is a Swiss-made product. Bamix became the first immersion blender in 1950 in Switzerland, according to Victorinox Swiss Army. It was introduced into the market in Germany under the name Zauberstab and was also referred to as the "magic wand."
Sterner, senior vice president of sales for cutlery.