Villeroy & Boch, KitchenAid Team for Summer Charity Event

NEW YORK-Villeroy & Boch will participate in next month's 1,000 Cooks for the Cure charity campaign by donating a special, limited-edition "Pass the Plate" serving platter to each host of any party that raises more then $50 for the contest.

The 1,000 Cooks for the Cure nationwide event is part of Cook for the Cure, a decade-long partnership between Komen and KitchenAid that has raised more than $8 million for the cause through the sale of pink cooking products, celebrity chef auctions and grass-roots initiatives. The goal of 1,000 Cooks for the Cure initiative is to enlist 1,000 cooks to host gatherings (dinner parties, barbecues, office parties, dessert sampling events or any kind of get-togethers) in their homes July 15- 24. Instead of wine, flowers or some other token of appreciation, hosts ask guests to bring a donation in any amount for Komen for the Cure. The funds can be designated for either the organization's national efforts or local breast cancer initiatives.

The host of any party registered at CookfortheCure.com that raises more than $50 will receive the Villeroy & Boch "Pass the Plate" serving platter, valued at $24.95, as a thank you by mail upon receipt of their contributions. With each plate individually numbered, hosts are encouraged to "re-gift" the platter again and again so each new party host can register the number online at CookfortheCure.com. With each registration, KitchenAid will make a $5 donation to the Susan G. Komen charity.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.