Wahl Launches TV Ad Campaign with Minor-League Baseball Team

STERLING, Ill.-With its new television advertising campaign, Wahl is adopting a reality TV-based approach with a documentary focus on the Clinton, Iowa, LumberKings, a minor-league baseball team.

The ads promote Wahl's new lithium ion grooming tools. The company's advertising agency, HY Connect, shot video of the LumberKings before, during and after games; at home; and on the road. The video showed the players in the daily routines using Wahl's grooming tools. The ads--which include 15- and 30-second spots--will run nationally through the summer on male-targeted TV networks such as ESPN, Spike and Comedy Central.

Steve Yde, Wahl's marketing director, said, "Minor-league baseball is about hard work and dedication--the same things Wahl represents and has represented for nearly 100 years. While other men's grooming campaigns out there focus on the glory, ours is about the journey and the preparation that comes with it."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money