Wahl Launches TV Ad Campaign with Minor-League Baseball Team
June 5, 2013,
STERLING, Ill.-With its new television advertising campaign, Wahl is adopting a reality TV-based approach with a documentary focus on the Clinton, Iowa, LumberKings, a minor-league baseball team.
The ads promote Wahl's new lithium ion grooming tools. The company's advertising agency, HY Connect, shot video of the LumberKings before, during and after games; at home; and on the road. The video showed the players in the daily routines using Wahl's grooming tools. The ads--which include 15- and 30-second spots--will run nationally through the summer on male-targeted TV networks such as ESPN, Spike and Comedy Central.