Wahl Positions Products to Reduce "Unnecessary" Gifts
December 1, 2011,
STERLING, Ill.-Wahl has begun a campaign to position some of its products as gifts consumers want and need.
The grooming-products company conducted a holiday-gifts study which found that "unnecessary gifts" accounted for nearly 50 percent of purchases in last year's holiday season. The study also found that 35 percent of consumers want gifts that will help them save money this holiday season.