West Bend Begins 100th Anniversary with New Website

WEST BEND, Wis.--Debuting the celebration of its 100th anniversary, the West Bend brand of Focus Products Group has introduced a new website at westbend.com.

The new site includes information about West Bend products, full e-commerce capabilities, a comprehensive database for recipes and a company history and time line. The product sections are divided into "Cooking," which encompasses the West Bend line of cooking electrics; "Beverage," which features coffeemakers, tea makers, blenders, smoothie makers and specialty items; "Popcorn," detailing popcorn makers; and "Seasonal," which includes items such as ice-cream makers. The recipe area features "Main Dishes," "Soups/Stews," "Breads" and "Other."

The first West Bend facility opened here in 1911. Mia Cheeseman, the brand's marketing manager, said the 100th anniversary celebration will also include product launches, a new social-media program and other events.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


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