Whitford Launches Redesigns Websites, Mobile Site
February 6, 2012,
Whitford's new company site
ELVERSON, Penn.-Coating company Whitford Worldwide has debuted two redesigned websites -- productknowledge.com and whitfordww.com -- as well as the release of its new mobile version, whitfordww.com/mobile. Targeting manufacturers, importers and retailers, each is designed to simplify the efforts of those designing, developing, sourcing and buying housewares products that use nonstick coatings.
Developed as the audience using their smart phones for information grows, the newest tool is Whitford's new Mobile Housewares Coating Guide, which helps one find information on coatings at any time.
Initially launched in 2006, the Product Knowledge Network provides information about the nonstick coatings, so one can be able to develop, buy and source product, and help to avoid common and often costly mistakes. Information grouped into three categories -- Coating Information, Product Knowledge and Everything Else -- for faster and easier searching. Such topics as what is a fluoropolymer, what is a nonstick coating, PFOA and application methods are discussed in detail. In addition, the site now also offers information on such product development topics as substrates, handles and fittings and heat sources.
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ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.