Whitmor Teams up With Kathy Davis for Home Organization Brand
February 5, 2013,
HORSHAM, Penn.--Designer Kathy Davis has partnered with home organization product company Whitmor and will debut three lines with the company at the International Home + Housewares Show next month.
Known for her mission statement 'Scatter Joy - Joy through Art, Joy through Living, Joy through Giving," Davis started as a greeting card designer and now has other licensed collections in such categories as fabric, gifts and housewares. Appearing in Davis's Happiness, Enchantment and Journeys collections, the new lines will be composed of products for organizing rooms all around the home, ranging from soft storage products and totes to hanging shoe bags and boxes to ironing board covers and laundry hampers.
"We are thrilled to join forces with Kathy Davis," said Scott Felsenthal, Whitmor's executive vice president. "This partnership adds a new level of creativity and flavor to our vision of 'bringing organization home' to consumers around the world."
Davis added, "The moment I saw the quality and range in Whitmor's product line, I knew we were a good fit. I immediately envisioned their wonderful soft storage bins taking on a whole new 'personality' by incorporating my colorful patterns and designs into the products."
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