Williams-Sonoma to Debut Starbucks Verismo Coffeemaking System
September 21, 2012,
SAN FRANCISCO-Williams-Sonoma is launching Starbucks' Verismo System 585 single-cup coffeemaker today on its website, williams-sonoma.com, and will carry the coffeemaker in its U.S. and Canada stores beginning on Sept. 28.
Richard Harvey, brand president of Williams-Sonoma, said the retailer is "thrilled" to be the first retailer to offer the Verismo 585.
The Verismo 585 comes in black and silver, with the silver available exclusively at Williams-Sonoma. As part of the store launch, 150 Williams-Sonoma U.S. stores will feature Starbucks baristas making complimentary coffee drinks with the Verismo machines on Sept. 29 and Sept. 30.
In a separate statement, Starbucks said the Verismo is also now available on its own website, verismo.com. Pricing for the 580 base model is $199, while the Verismo 585 carries a price tag of $399.