Wusthof Adds Chefs to "Defining the Edge"
May 8, 2014,
From left, Clayton Chapman, Ann Kim and Sam Gorenstein in Wusthof's new defining the Edge ad
NORWALK, Conn.-Chefs Ann Kim of Pizzeria Lola in Minneapolis, Sam Gorenstein of My Ceviche of Miami and Clayton Chapman of The Grey Plume in Omaha, Neb., have joined Wusthof's "Defining the Edge" marketing campaign.
The additional chefs are part of phase three of the campaign, a multiplatform consumer marketing initiative debuted in 2012. Kim, whose pizzas incorporate unexpected flavors that harken back to her Korean background, will take on the role of the Maverick. Gorenstein, whose takeout restaurant specializes in ingredients and flavors associated with fine-dining establishments, will be cast as the Natural. Chapman, whose restaurant bases its contemporary cuisine on locally sourced ingredients and livestock, will take the role of the Artisan.