Wusthof Adds Chefs to "Defining the Edge"

Wusthof Edge CampaignFrom left, Clayton Chapman, Ann Kim and Sam Gorenstein in Wusthof's new defining the Edge ad

NORWALK, Conn.-Chefs Ann Kim of Pizzeria Lola in Minneapolis, Sam Gorenstein of My Ceviche of Miami and Clayton Chapman of The Grey Plume in Omaha, Neb., have joined Wusthof's "Defining the Edge" marketing campaign.

The additional chefs are part of phase three of the campaign, a multiplatform consumer marketing initiative debuted in 2012. Kim, whose pizzas incorporate unexpected flavors that harken back to her Korean background, will take on the role of the Maverick. Gorenstein, whose takeout restaurant specializes in ingredients and flavors associated with fine-dining establishments, will be cast as the Natural. Chapman, whose restaurant bases its contemporary cuisine on locally sourced ingredients and livestock, will take the role of the Artisan.

The new Edge chefs will appear individually and together in the print editions of national publications such as Bon Appetit, Lucky Peach, Elle Decor, Surface, The New York Times Sunday Magazine, WSJ Magazine and FOUR Magazine. Also, they will be featured in single portrait ads placed in what Wusthof, in a company statement, termed a "customized mix" of regional magazines that reflect their home base. Examples of these include Minnesota Monthly, Miami Magazine and Omaha Magazine.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money