Wusthof Adds Chefs to "Defining the Edge"
May 8, 2014,
From left, Clayton Chapman, Ann Kim and Sam Gorenstein in Wusthof's new defining the Edge ad
NORWALK, Conn.-Chefs Ann Kim of Pizzeria Lola in Minneapolis, Sam Gorenstein of My Ceviche of Miami and Clayton Chapman of The Grey Plume in Omaha, Neb., have joined Wusthof's "Defining the Edge" marketing campaign.
The additional chefs are part of phase three of the campaign, a multiplatform consumer marketing initiative debuted in 2012. Kim, whose pizzas incorporate unexpected flavors that harken back to her Korean background, will take on the role of the Maverick. Gorenstein, whose takeout restaurant specializes in ingredients and flavors associated with fine-dining establishments, will be cast as the Natural. Chapman, whose restaurant bases its contemporary cuisine on locally sourced ingredients and livestock, will take the role of the Artisan.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.