Wusthof Adopts Internet Badge Program
February 22, 2013,
NORWALK, Conn.-Wusthof has partnered with Channel IQ to launch its "Authorized Retailer Badging Program," an effort designed, the company said, to protect the brand from unauthorized, third-party re-sellers on the Internet. IQ monitors brand name products and prices on the Internet and provides online retail intelligence to retailers and manufacturers.
The new authenticity program consists of a specially designed small badge (which includes Wusthof's logo) that cannot be duplicated, to communicate the Internet retailer's legitimacy as an authorized retailer. The customized badge includes the tagline, "Verified by Channel IQ" to alert consumers that authorization is confirmed by a credible third party.