Wusthof Adopts Internet Badge Program
February 22, 2013,
NORWALK, Conn.-Wusthof has partnered with Channel IQ to launch its "Authorized Retailer Badging Program," an effort designed, the company said, to protect the brand from unauthorized, third-party re-sellers on the Internet. IQ monitors brand name products and prices on the Internet and provides online retail intelligence to retailers and manufacturers.
The new authenticity program consists of a specially designed small badge (which includes Wusthof's logo) that cannot be duplicated, to communicate the Internet retailer's legitimacy as an authorized retailer. The customized badge includes the tagline, "Verified by Channel IQ" to alert consumers that authorization is confirmed by a credible third party.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money