Zola Secures Additional Investment to Expand Registry Biz

E-commerce hybrid “avoids pitfalls of department stores”
December 15, 2016Allison Zisko

Zola logoNEW YORK—Wedding registry provider Zola has secured a $25 million Series C round of funding that it will invest in marketing, customer service and technology resources.

Lightspeed Venture Partners was the lead investor, with Comcast Ventures, Canvas Ventures, Thrive Capital, BBG Ventures, Female Founders Fund, and co-founder Kevin Ryan also taking part.

“Zola has quickly become the premier all-in-one wedding registry for millennial couples,” said Shan-Lyn Ma, founder and CEO of the three-year-old company. “In just three years, seven million guests have attended a Zola wedding. This additional investment will allow us to continue to innovate in the category, and continue to make the registry experience as seamless as possible for engaged couples and their guests.”

Since launching in 2013, Zola has achieved a gross merchandise value rate of $120 million, the company said in a statement. It described itself as “a hybrid of e-commerce and marketplace that has pioneered a new model that avoids the pitfalls of traditional department stores such as inventory holding costs and high return rates.”

“The fundamentals of Zola’s business model, leadership team, and customer metrics are very impressive,” said Alexander Taussig, Partner at Lightspeed Venture Partners in the statement. “Wedding gifts are a $19 billion business in the U.S. alone, and Zola is poised to become the market leader. We are thrilled to partner with the Zola team on their mission to bring joy and delight to couples nationwide.”

Previous investors in initial funding and the Series B included Canvas Ventures, Thrive Capital, BBG Ventures, Forerunner Ventures, Female Founders Fund, and Kevin Ryan.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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