Amazon Launches Cloth & Co.’s Apartment Therapy Collection

The line was designed based on Apartment Therapy readers’ trend picks
April 18, 2017Andrea Lillo

Cloth & Co. and Apartment Therapy collaborationItems from Cloth & Co.'s collaboration with Apartment Therapy
NEW YORK—Cloth & Company, in collaboration with interior design website Apartment Therapy, will launch a collection of upholstered furniture and fabrics this month on Amazon.

The capsule collection features 26 fabrics, including linens, velvets and an eclectic array of prints in 13 silhouettes, and represents the top trend picks emerging from Apartment Therapy’s 10 million readers. Retail prices range from $500-2,200.

“What I love about [Apartment Therapy founder] Maxwell Ryan’s collaboration is that it’s designed by the Apartment Therapy reader and showcases their favorite trends,” said Christiane Lemieux, co founder of Cloth & Company, which launched last fall and brings the fast fashion concept to home furnishings using digital printing technology to produce custom product that ships within six days. “We used search data to create the most compelling collection and teamed up with Amazon, the retailer adored by Apartment Therapy readers,” added Meganne Wecker, president of Skyline Furniture and co-founder of Cloth & Co. 

Maxwell Ryan, founder, Apartment Therapy, added, “We live in the digital age, so this collection represents all of the latest trends we see emanating from our 10 million monthly readers. It’s very much a beginning for us as we search for new ways to solve problems and help our Millennial audience make their first homes beautiful, organized and healthy.”

The line will be shown at High Point Market later this week.

Andrea LilloAndrea Lillo | Senior Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money