Amazon Launches Cloth & Co.’s Apartment Therapy Collection
April 18, 2017,
NEW YORK—Cloth & Company, in collaboration with interior design website Apartment Therapy, will launch a collection of upholstered furniture and fabrics this month on Amazon.
Items from Cloth & Co.'s collaboration with Apartment Therapy
The capsule collection features 26 fabrics, including linens, velvets and an eclectic array of prints in 13 silhouettes, and represents the top trend picks emerging from Apartment Therapy’s 10 million readers. Retail prices range from $500-2,200.
“What I love about [Apartment Therapy founder] Maxwell Ryan’s collaboration is that it’s designed by the Apartment Therapy reader and showcases their favorite trends,” said Christiane Lemieux, co founder of Cloth & Company, which launched last fall and brings the fast fashion concept to home furnishings using digital printing technology to produce custom product that ships within six days. “We used search data to create the most compelling collection and teamed up with Amazon, the retailer adored by Apartment Therapy readers,” added Meganne Wecker, president of Skyline Furniture and co-founder of Cloth & Co.
The line will be shown at High Point Market later this week.
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- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.