Bloomie’s Unveils New Tabletop Floor at Flagship

Formal and casual no longer segregated, registry area enhanced
October 17, 2017Allison Zisko

Bloomingdale's tabletop_FULLNew tablescapes at Bloomingdale’s encourage mixing and matching across vendors.
NEW YORK—Bloomingdale’s recently unveiled its newly renovated tabletop department at its flagship here on 59th Street, following a revamp of its other home floors over the summer.

In doing so, it shifted its merchandising approach to better reflect the way customers live and what they look for when purchasing tabletop, Dan Leppo, executive vice president and general merchandise manager of men’s and home, told HFN. “Historically we had merchandised with separation of formal and casual inside of dining, while our new floor reflects simply the table, allowing the customer to define what is formal or casual based on their needs.”

Bloomingdale’s continues to display its lifestyle vision with great tablescapes, enhanced by added tables set with “vendor agnostic” merchandise that demonstrate how to mix and match, Leppo said. “They allow us to have fun and whimsy, creating a little surprise and delight around every corner.”

Bloomingdale’s strengthened its crystal and glass assortment, making it more elevated and easier to shop, Leppo said, and made its wedding registry area a true destination. “We have a beautiful, inviting space for brides and grooms where we can help them navigate through what is both an exciting and stressful time.”

Branded shop-in-shops remain and include Baccarat, Christofle, Michael Aram and William Yeoward Crystal, among others. “We wanted to make sure we embraced that tradition and modernized it by challenging our partners to use technology and highlight their heritage,” Leppo said. “The result has been powerful brand statements with a similar thread of heritage and artisan craftsmanship running through each.” The newly renovated floors host regular events as well as interactive technology in the shops and on the floor to offers customers an immersive experience when they shop.

The furniture floor remodeling is slated for early November.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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