Bloomie’s Unveils New Tabletop Floor at Flagship
October 17, 2017,
NEW YORK—Bloomingdale’s recently unveiled its newly renovated tabletop department at its flagship here on 59th Street, following a revamp of its other home floors over the summer.
New tablescapes at Bloomingdale’s encourage mixing and matching across vendors.
In doing so, it shifted its merchandising approach to better reflect the way customers live and what they look for when purchasing tabletop, Dan Leppo, executive vice president and general merchandise manager of men’s and home, told HFN. “Historically we had merchandised with separation of formal and casual inside of dining, while our new floor reflects simply the table, allowing the customer to define what is formal or casual based on their needs.”
Bloomingdale’s continues to display its lifestyle vision with great tablescapes, enhanced by added tables set with “vendor agnostic” merchandise that demonstrate how to mix and match, Leppo said. “They allow us to have fun and whimsy, creating a little surprise and delight around every corner.”
Branded shop-in-shops remain and include Baccarat, Christofle, Michael Aram and William Yeoward Crystal, among others. “We wanted to make sure we embraced that tradition and modernized it by challenging our partners to use technology and highlight their heritage,” Leppo said. “The result has been powerful brand statements with a similar thread of heritage and artisan craftsmanship running through each.” The newly renovated floors host regular events as well as interactive technology in the shops and on the floor to offers customers an immersive experience when they shop.
The furniture floor remodeling is slated for early November.
Other Articles By Author
Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit
HFN's DIGITAL EDITION
One Kings Lane Flashes Forward
Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.
ALSO IN THIS ISSUE:
- HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
- Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.