Celebrity Chef Jamie Oliver Serves Up Kitchen in a Car

Developed by Land Rover, the car touts a toaster, herb garden and butter churning wheels
October 10, 2017Joanne Friedrick

Celebrity Chef Jamie Oliver Serves Up Kitchen in a CarCelebrity Chef Jamie Oliver Serves Up Kitchen in a Car
NEW YORK--To-go food takes on a whole new meaning with celebrity Chef Jamie Oliver’s and Land Rover Special Vehicle Operations’ kitchen-in-a-car creation.

Developed to promote Land Rover’s Discovery SUV, the vehicle sports all the conveniences of an at-home kitchen, but on four wheels. There’s a toaster in the console, butter churns and ice cream makers in the wheels, an engine-fueled pasta maker and rotisserie that operate from the front grille and a stove with burners, a work space and a flat screen TV that pulls out from the back of the SUV.

Other features include a built-in herb garden in one of the windows, a spice rack, refrigerator, coffee maker, a slow cooker next to the engine and an olive oil dispenser in the tailgate.

Oliver, the British chef who came to fame with his The Naked Chef TV show, has his own kitchenware and cookware lines, operates multiple restaurants and has published more than a dozen cookbooks.

Land Rover is promoting Oliver’s creation in a series of video ads on YouTube. “We’re going to take this car to the next level,” said Oliver in the first of the three videos that focuses on planning the SUV with Land Rover designers. In the subsequent videos, he gives a tour of the completed car—including making toast in the console—and cooks a meal for his family, featuring rotisserie chicken and homemade pasta with fresh herbs that are ground using a mortar and piston.

 

Joanne FriedrickJoanne Friedrick | Contributing Editor

Joanne Friedrick is a contributing editor for HFN with more than 20 years of retail and housewares business reporting, writing and editing. For the past 15 years she has been operating her own business with clients that include Convenience Distribution, Seafood Source and Zest, a Maine-focused consumer food and lifestyle magazine.

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