H&M Home Celebrates Kitchenware Launch
September 12, 2017,
NEW YORK—Vegan chef and cookbook author Chloe Coscarelli hosted a breakfast at H&M here last week to celebrate the launch of the new H&M Home tabletop and kitchenware collection.
Getty images for H&MChef Chloe Coscarelli is ready to entertain with H&M’s new kitchen collection.
The collection, which launched late last month in select stores and hm.com, features a sleek minimal design in classic white and matte gray and black, seen in pieces such as plates, bowls and mugs as well as Conscious aprons made with 100 percent cotton, linen napkins and wooden cutting boards and cooking utensils.
“It is often said that the kitchen is the heart of the home, so much of everyday life takes place in there. Now, we want to make kitchenware a bigger part of H&M Home, both with products for the dinner table, but also selected kitchen utensils. We start off by introducing a dinnerware set in three different classical colors,” said Evelina Kravaev Söderberg, head of design for H&M Home.
“I’m so excited to partner with H&M to celebrate their new kitchenware collection launch,” Coscarelli said in a statement. “Its monochromatic color scheme provided the perfect canvas for the menu I curated … which perfectly accentuated the vibrant pops of color in each of the dishes that were presented."
The menu consisted of seasonal ingredients in dishes such as avocado-basil toast, garden pesto scramble and a lemon olive oil cake.
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