H&M Home Celebrates Kitchenware Launch

Sleek, minimal dinnerware in white, matte gray and black debuts
September 12, 2017Allison Zisko

Chloe Coscarelli at H&MGetty images for H&MChef Chloe Coscarelli is ready to entertain with H&M’s new kitchen collection.
NEW YORK—Vegan chef and cookbook author Chloe Coscarelli hosted a breakfast at H&M here last week to celebrate the launch of the new H&M Home tabletop and kitchenware collection.

The collection, which launched late last month in select stores and hm.com, features a sleek minimal design in classic white and matte gray and black, seen in pieces such as plates, bowls and mugs as well as Conscious aprons made with 100 percent cotton, linen napkins and wooden cutting boards and cooking utensils.

“It is often said that the kitchen is the heart of the home, so much of everyday life takes place in there. Now, we want to make kitchenware a bigger part of H&M Home, both with products for the dinner table, but also selected kitchen utensils. We start off by introducing a dinnerware set in three different classical colors,” said Evelina Kravaev Söderberg, head of design for H&M Home.

H&M Home’s dinnerware series joins a range of home decor which already includes products such as washed linen duvets, velvet cushion covers, candles, rugs and bathroom accessories.

“I’m so excited to partner with H&M to celebrate their new kitchenware collection launch,” Coscarelli said in a statement. “Its monochromatic color scheme provided the perfect canvas for the menu I curated … which perfectly accentuated the vibrant pops of color in each of the dishes that were presented."

The menu consisted of seasonal ingredients in dishes such as avocado-basil toast, garden pesto scramble and a lemon olive oil cake.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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