NRF Issues New Anti-Border Tax Ads
April 18, 2017,
WASHINGTON—The National Retail Federation has launched the next phase of a television and digital ad campaign against House Republicans’ proposed border adjustment tax, building on the success of satirical “As Seen on TV” ads that described the BAT as an “everything tax” for American consumers. In the new campaign, three small retailers tell their own stories and convey their fears that the BAT would put them out of business.
NRF's new anti-border tax ad
Erin Calvo-Bacci of CB Stuffer appears in the new NRF ad.
In the ad, Calvo-Bacci says the BAT “will be devastating. … It means all of my costs are going to increase.” When asked what she wants lawmakers to know about BAT, she says, “I don’t want my company to go away. This is going to kill us.”
The BAT is included in the House Republican leadership’s “Better Way” plan for tax reform. According to the NRF, the BAT could cause retailers to see tax bills three to five times the amount of their profits, and smaller retailers are most at risk.
“Small business owners are already struggling to survive in an over-regulated marketplace, and the border adjustment tax would push many of them under water,” NRF Senior Vice President for Government Relations David French said. “Erin, Vivian and Dave represent the millions of Americans who have made enormous sacrifices to build their businesses and now are at risk of being taxed out of existence. Their stories are powerful not just because they are real, but because their fears transcend regional and partisan politics.”
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