QVC Inc. Restructures Organization and Management

The new QVC Group structure will become effective with the completed acquisition of HSNi later this year
October 17, 2017Allison Zisko

QVC logoWEST CHESTER, Pa.—QVC Inc. has restructured its organization and senior management team for the newly created QVC Group in a plan that will become effective once Liberty Interactive Corporation completes its acquisition of HSN, Inc. later this year, said President and CEO Mike George.

The combined group will consist of five business units, with new presidents for each, and eight global functions.

Steve Hofmann will be president, QVC US, the company’s largest business unit. Hofmann is currently president of QVC International. The company will announce a new leader for QVC International in the coming months, George said.

Mike Fitzharris has been named president of HSN. Fitzharris is currently CEO, representative director and chairman of QVC Japan. Gregg Bertoni, currently senior vice president of CNR Mall, will replace Fitzharris as CEO of QVC Japan.

Lori Twomey will serve as interim president of zulily until a permanent leader is named. Twomey is currently chief merchant of zulily.

Claire Spofford has been named president of Cornerstone. Spofford is currently president of Garnet Hill and will continue to lead that business, which includes the lifestyle brands Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements.

Several global appointments have also been made.

Doug Howe, currently executive vice president of merchandising for QVC, will be chief merchandising officer. His team will identify emerging trends and growth opportunities and develop category strategies.

Mary Campbell will be chief interactive experience officer, charged with expanding marketing programs and developing new digital and interactive platforms. Campbell is currently executive vice president of commerce platforms at QVC. Todd Sprinkle will be chief digital officer, reporting to Campbell and focused on live and interactive shoppable content. Sprinkle is currently QVC’s chief information officer.

Darrell Cavens, currently president and CEO of zulily, will be president of New Ventures, a new division that will create new forms of discovery-based shopping, George said, through internal innovation, strategic partnerships, joint ventures and acquisitions.

Bob Spieth has been appointed chief operations officer. Speith is currently executive vice president of customer and business services at QVC and zulily. Speith will manage global customer service, quality, supply chain and workplace services across all business units.

Beth Rubino will be chief people officer. Rubino is currently executive vice president of human resources, QVC.

Karen Etzkorn will be chief information officer. Etzkorn is currently chief information officer at HSNi.

Ted Jastrzebski will be chief financial officer. Jastrzebski is currentlyexecutive vice president and chief financial officer at QVC.

Larry Hayes will be general counsel. Hayes is currently senior vice president and general counsel, QVC.

“These are strong, seasoned executives, drawn from across our businesses, with deep expertise in their respective disciplines and in retail,” George said.

Until the transaction closes, all leaders at HSNi, QVC and zulily will continue in their current roles, and QVC and HSNi will continue to operate as separate companies. HSNi executives Bill Brand, Rod Little and Judy Schmeling, who comprise the office of the chief executive at HSNi, will step down after the transaction closes, George said.

“They have steered the company well through the changes of the last several months and have been a trusted sounding board to me and our other leaders as we plan for the future,” George said. “Each has made extraordinary contributions to HSNi, building the company into one of the premier lifestyle retailers. I’m grateful for all their support and look forward to working with them in the coming months to ensure a smooth transition.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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