Target’s Newest Home Project to Debut
July 11, 2017,
MINNEAPOLIS—Target’s newest proprietary home brand is called Project 62 and debuts in September.
Project 62 home items
Target, which in February announced the rollout of more than a dozen new brands, recently offered a sneak peek at four of them, including Project 62, to the Wall Street Journal and on its website.
“Our new brands are all about the changing face of our guests—what they need, what they’re looking for from Target. When we took a close look at our existing assortment with this in mind, we saw a disconnect. We knew we’d need to refresh our offerings—and define new ones—so our guests continue to love what they’re discovering at Target and want to keep coming back, again and again,” said Mark Tritton, executive vice president and chief merchandising officer, in Target’s A Bullseye View newsletter. The new brands offer Target the opportunity “to create a unique personality and ownable, differentiated point of view.”
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