Wayfair Debuts Luxury Home Brand, Perigold

Matouk, Sferra, Schumacher among those offered on new retail site
September 12, 2017Allison Zisko

Perigold living roomPerigold debuts with more than 75,000 home products.
BOSTON, Mass.—Wayfair has launched a luxury online home brand called Perigold featuring 75,000 home products from more than 300 high-design brands.

The assortment includes names such as Matouk, Schumacher, Brownstone, Milling Road, Sferra, Frette, Noir and other brands typically found in design showrooms and specialty shops.

Paul Toms, who has been with Wayfair for several years and is vice president of lifestyle brands, serves as vice president of Perigold. Rebecca Ginns, who joined the company in June, is general manager and brand director for Perigold.

“We are thrilled to present this groundbreaking new retail offering to shoppers seeking the highest quality furnishings for their homes,” said Toms. “Perigold provides wide-ranging access to the most respected brands in home along with tremendous ease of dedicated concierge service and white glove delivery on all products. It’s a truly unique home shopping experience that shoppers will love.”

Expert concierges are available 24/7 to provide one-on-one style guidance and oversee delivery. Perigold’s white-glove delivery service is complementary with all large items and free shipping is offered on orders over $49.

“It is now possible to explore, discover and shop beautiful home furnishings and décor items from the most prestigious interiors brands all in one place,” Toms said. “At Perigold, we are dedicated to bringing the very best in home to shoppers in the most seamless and delightful way possible.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

Research Store

Videos

  • Retailers Share Why They Attended HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017

    HFN's DIGITAL EDITION

    October 2017


    COVER STORY:

    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


    ALSO IN THIS ISSUE:

      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.