Wayfair Looks to Simplify Mattress Shopping with Nora

The mattress comes with a 100-night trial period
October 10, 2017Andrea Lillo

Wayfair Nora mattressNora debuted at an outdoor venue last month
BOSTON—Wayfair focused on the sleep category for its recent debut of Nora, an exclusive compact bed-in-a-box mattress that comes with free two-day shipping.

The company debuted the mattress to the press last month at an outdoor venue overlooking the Hudson River in Manhattan.

Twelve inches thick, Nora features two layers of high-density foam for an optimal balance of support and pressure relief; one layer of gel-infused memory foam; another of gel-infused cooling foam; and a cooling cover of jade-infused fabric to regulate body heat. Shoppers can try out the mattress for 100 nights and return it if they are not satisfied.

“In the past, shopping for a mattress was complicated. It meant visiting a store and testing dozens of options, while also comparing prices to see which retailer offered the best value,” said Steve Oblak, senior vice president and general manager, Wayfair.com. “As a leader in e-commerce, we’re focused on simplifying the way people shop for the home—whether it’s for furniture, décor or a new place to sleep. With Nora, we’ve eliminated the guesswork and made it easier and fun to shop for a premium mattress. In two days or less, Nora arrives on doorsteps and can be easily unboxed in minutes.”

Wayfair Nora mattress  Wayfair's Nora mattress arrives in two days
A queen size Nora mattress is available for $599 for a limited time. It is offered in all standard sizes.

Andrea LilloAndrea Lillo | Fashion Editor

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.


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