Wayfair Looks to Simplify Mattress Shopping with Nora
October 10, 2017,
BOSTON—Wayfair focused on the sleep category for its recent debut of Nora, an exclusive compact bed-in-a-box mattress that comes with free two-day shipping.
Nora debuted at an outdoor venue last month
The company debuted the mattress to the press last month at an outdoor venue overlooking the Hudson River in Manhattan.
Twelve inches thick, Nora features two layers of high-density foam for an optimal balance of support and pressure relief; one layer of gel-infused memory foam; another of gel-infused cooling foam; and a cooling cover of jade-infused fabric to regulate body heat. Shoppers can try out the mattress for 100 nights and return it if they are not satisfied.
Wayfair's Nora mattress arrives in two days
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