West Elm Expands Local Product Assortment
June 13, 2017,
BROOKLYN, N.Y.—West Elm has kicked off its second annual Local Showcase by inviting local furniture makers and designers to submit products for consideration in its assortment of regionally produced, handcrafted home furnishings.
The retailer also said it is broadening its support of local artists to include musicians, singers and bands with its new concert series Celebrate Local, bringing live music experiences to 12 West Elm locations across the U.S. this summer.
“West Elm Local program sets out to celebrate local craft and build mutually beneficial relationships between our stores and local makers,” said Mo Mullen, director of the program. “We are excited to bring Local to life in a more impactful way with an expanded local furniture assortment and our live in-store concert series. Together, these local experiences allow us to connect shoppers with the artists behind the craft and grow our Local network of more than 800 artisans and designers.”
Last year’s showcase drew more than 200 entries nationwide, resulting in 160 new makers and designers and 1,600 new products in West Elm’s assortment.
The Celebrate Local concert series aims to create an environment for communities to connect with local musical talent, West Elm said. The local concerts will take place at West Elm stores in Birmingham, Mich.; Boulder, Colo.; Brooklyn, N.Y.; Charlotte, N.C.; Edina, Minn.; and Seattle.
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