West Elm Expands Local Product Assortment

Local musicians also to perform at select stores
June 13, 2017Allison Zisko

WestElmLocalMapBROOKLYN, N.Y.—West Elm has kicked off its second annual Local Showcase by inviting local furniture makers and designers to submit products for consideration in its assortment of regionally produced, handcrafted home furnishings.

The retailer also said it is broadening its support of local artists to include musicians, singers and bands with its new concert series Celebrate Local, bringing live music experiences to 12 West Elm locations across the U.S. this summer.

West Elm Local program sets out to celebrate local craft and build mutually beneficial relationships between our stores and local makers,” said Mo Mullen, director of the program. “We are excited to bring Local to life in a more impactful way with an expanded local furniture assortment and our live in-store concert series. Together, these local experiences allow us to connect shoppers with the artists behind the craft and grow our Local network of more than 800 artisans and designers.”

This year’s Local Showcase focuses exclusively on discovering local makers and designers of products such as side tables, benches, coffee tables and more. Earlier this month, West Elm stores invited select makers from online submissions to share their stories and products for a chance to join the Local assortment and participate in future pop-up events.

Last year’s showcase drew more than 200 entries nationwide, resulting in 160 new makers and designers and 1,600 new products in West Elm’s assortment.

The Celebrate Local concert series aims to create an environment for communities to connect with local musical talent, West Elm said. The local concerts will take place at West Elm stores in Birmingham, Mich.; Boulder, Colo.; Brooklyn, N.Y.; Charlotte, N.C.; Edina, Minn.; and Seattle.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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