Biltmore Partners with Dimond; Line to Debut at High Point Market
March 16, 2011,
ASHEVILLE, N.C.-Dimond Lighting, a division of E.L.K. Lighting, has become the newest licensee of Biltmore For Your Home brand. The lighting line will debut at High Point Market next month in the E.L.K. showroom in the International Home Furnishings Center, space #H223.
With an initial group of about 10 to 15 portable lighting items, the line will reflect the well-known style and broad appeal of the current Biltmore line, according to a statement from Biltmore, and recreate the classic style felt throughout the Biltmore House.
"Dimond Lighting is known for its emerging fashion and industry-leading trends," said Tim Rosebrock, vice president and general manager of Biltmore's licensed products division. "Our partnership with Dimond enables us to bring quality lighting from a brand at the forefront of the industry to home decor retailers and professionals across the nation."
Carre McConnon, business development specialist of the Dimond Lighting Division, added, "Creating this new co-branded product with Biltmore is a great opportunity. Our award-winning team of designers ensures that each product is created at the highest level of quality and stays true to Biltmore's vision of classic designs and fine country living."