The Delights of Dallas
January 3, 2012,
As the lighting industry kicks off the new year with the Dallas International Lighting Market this month, many topics will be top of mind. The first phase of the new nationwide light bulb regulations rolls in this month, and manufacturers will debut even more energy-efficient product offerings.
Consumers are also much more savvy--and price conscious--and the industry is learning how to better respond to them.
Jeff Dross, corporate director of education and industry trends, Kichler, agreed. Brick-and-mortar retailers have to market themselves and offer solutions and additional value to the consumer, he said. Otherwise, "it becomes a decision based on price," he said. "If you offer the same service as [a retailer on] the Internet, then there's no compelling reason for the consumer to purchase from you."
And of course, LED is a hot topic. "LED is coming fast and furious and so are the changes to the technology, light output and cost," said Maria Scutaro, of Murray Feiss. "Fast changes in technology are always challenging to integrate into a product like ours, which is not changed out often."
"Energy plays a part in every decision we make," Wiedemer said. "It's all about green and renewable materials--or the perception that it is."