Dick Idol Brand Forms New Partnership With Crestview
February 4, 2011,
WHITEFISH, Mont.-Montana outdoorsman, artist and outdoor lifestyle personality Dick Idol has consolidated his lighting, accessories, wall decor and accent furniture under one roof with his new partnership with Crestview. A new line of about 200 SKUs will be introduced at April's High Point Market, where Crestview shows in The Suites at Market Square, #M-1000B and 1-464.
Idol first launched his collection in 2001, creating a lifestyle brand that brought the spirit of the outdoors into everyday American life.
"I am extremely pleased to announce our new partnership with Crestview as it has been our objective for years to simplify our business by consolidating the key lighting, accessory and accent categories under one roof," said Idol. "It will be much easier to coordinate product development and should streamline shopping for buyers who want our refined rustic look." He added, "We have known and respected the Crestview team for years, and we all agreed that it was finally an ideal time for us to partner."
"Crestview is excited to work together with the entire Dick Idol team including Shadow Mountain and all the other great partners," said Bryan Williams, executive vice president, Crestview. "Our company continues to grow, and we believe our first licensing partnership with Dick Idol will help us expand our product line and customer base."