ELK Lighting Realigns, Consolidates Divisions
April 2, 2012,
NESQUEHONING, Pa.-ELK Lighting, now operating under the name ELK Group International, is consolidating its product offerings into three divisions.
Sterling is the home furnishings division, specializing in occasional furniture, mirrors, decorative accessories and wall art. Dimond is the lamp division, focusing on portable floor and table lamps. ELK is the lighting fixture division, a consolidation of all lighting brands of indoor and exterior lighting fixtures.
The company has also unveiled a new corporate logo to underscore its brand identity.