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IMAX to Expand Ella Elaine Line This Summer

Posted on June 12, 2013 by HFN Staff

The Ella Elaine lineThe Ella Elaine line

TULSA, Okla.-IMAX Worldwide Home is expanding its Ella Elaine product line this summer, adding lighting and accent furniture to the collection, which initially launched in January with accessories and wall decor. Using vintage and reclaimed materials, designer Nancy Elaine Davis blends old objects with today's trends.

The brand's name was inspired by her grandmother, Rhoda Ella.

Rex Yoakley, vice president of sales for IMAX, is very pleased with the response to the Ella Elaine line. "Accessory and gift buyers alike responded very favorably to this collection," he said. "We are excited to expand the line - Nancy's creativity and unique point of view are a great fit for the IMAX product line."