Millennials Expert Dorsey to Speak at Dallas Market
April 9, 2014,
DALLAS-Jason Dorsey, author and expert on millennials marketing strategy, will present "Y-Size Your Business: How Gen Y Employees and Customers Can Grow Your Business" on June 19 during the Dallas Total Home & Gift Market.
Known as "The Gen Y Guy," Dorsey has appeared on "60 Minutes," "20/20," CNBC, Fox News, "The Today Show," "The View" and other television shows. His presentation will include insights on millennials, including effective ways to connect with them and selling tactics. In a statement from Dallas Market Center, where the Dallas Total Home & Gift Market will take place from June 18-24, Dorsey said generation Y is expected to spend more than $1 trillion this year alone, and will likely outspend baby boomers by 2017.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.