Monte Carlo Brand Now Available Through Murray Feiss
June 30, 2011,
EVANSTON, Ill.-Generation Brands has re-aligned its portfolio so its Monte Carlo Fans brand will be managed and available through its Murray Feiss company, effective January 2012. The new strategy will allow Monte Carlo to better service its showroom customers as well as design complementary lighting and fan products across the two brands, and customers will be able to order both brands on one invoice, receive one shipment and pay one bill. Monte Carlo was formerly managed by Sea Gull Lighting.
"We are making this strategic move to enable our businesses to more closely focus on their core strengths and customers -- Sea Gull with the builders' market and Murray Feiss/Monte Carlo with the showroom channel," said Joe Higgins, CEO, Generation Brands. "We are confident this move will make our companies easier to do business with and will continue to strengthen our broad product offering for the showroom channel."