Betty White Teams With Carpenter on Better-Sleep Campaign
April 12, 2010,
RICHMOND, Va.-Carpenter has teamed up with television actress Betty White for a consumer-education campaign highlighting the benefits of a better night's sleep.
Sponsored by Carpenter's SleepBetter.org Web site, the campaign will use a range of initiatives, social media, media appearances, events and specially commissioned research to raise awareness about the importance of a good night's sleep. White will serve as spokeswoman for the initiative. The theme and elements of the campaign will be announced later this month, a Carpenter statement said.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money