Betty White Teams With Carpenter on Better-Sleep Campaign
April 12, 2010,
RICHMOND, Va.-Carpenter has teamed up with television actress Betty White for a consumer-education campaign highlighting the benefits of a better night's sleep.
Sponsored by Carpenter's SleepBetter.org Web site, the campaign will use a range of initiatives, social media, media appearances, events and specially commissioned research to raise awareness about the importance of a good night's sleep. White will serve as spokeswoman for the initiative. The theme and elements of the campaign will be announced later this month, a Carpenter statement said.