Leggett & Platt to Conduct Social-Media Campaign for Innerspring Launch

CARTHAGE, Mo.-Leggett & Platt is readying a social-media effort as part of the introduction of its VertiCoil Edge, a new innerspring available at a value price point.

Called The Virgin Mattress, the campaign is scheduled to debut on May 6 at TheVirginMattress.com. It includes a series of Webisodes (short Internet video episodes) depicting a fictional engaged couple who are trying to purchase their first mattress together, and offering "an uncensored look into all aspects of the couple's life," according to a Leggett & Platt statement. These Webisodes will be supported by a campaign microsite and consumer outreach on the social-media sites Flickr, YouTube, Facebook and Twitter.

Consumers will have a chance to win their own Virgin Mattress through a contest hosted on the microsite. Leggett & Platt said it is also working on an iPhone application for the Virgin Mattress.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.