Sealy Debuts Social-Media Campaign for Embody Line

TRINITY, N.C.-Sealy has launched a social-media campaign for its Embody collection of memory-foam and latex mattresses.

The campaign has begun with a Facebook page, facebook.com/embodybysealy, and a Twitter feed, twitter.com/embodybysealy, both of which are intended to draw consumers to talk about the new line. A Sealy statement said it will enable the new collection to run a series of consumer contests and promotions throughout the year, along with allowing direct conversations with consumers about sleep and its relationship to overall health. The campaign will also give consumers direct access to relevant articles on sleep and new-product information.

Jodi Allen, Sealy's chief marketing officer, said the Embody campaign is "the first step in a much larger strategy to drive leadership in the digital medium. Beginning with Embody, you will see from Sealy new and innovative approaches to marketing our entire portfolio from a digital perspective."

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