Sealy Debuts Social-Media Campaign for Embody Line

TRINITY, N.C.-Sealy has launched a social-media campaign for its Embody collection of memory-foam and latex mattresses.

The campaign has begun with a Facebook page,, and a Twitter feed,, both of which are intended to draw consumers to talk about the new line. A Sealy statement said it will enable the new collection to run a series of consumer contests and promotions throughout the year, along with allowing direct conversations with consumers about sleep and its relationship to overall health. The campaign will also give consumers direct access to relevant articles on sleep and new-product information.

Jodi Allen, Sealy's chief marketing officer, said the Embody campaign is "the first step in a much larger strategy to drive leadership in the digital medium. Beginning with Embody, you will see from Sealy new and innovative approaches to marketing our entire portfolio from a digital perspective."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover


    August 2017

    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.