Sealy Debuts Social-Media Campaign for Embody Line

TRINITY, N.C.-Sealy has launched a social-media campaign for its Embody collection of memory-foam and latex mattresses.

The campaign has begun with a Facebook page, facebook.com/embodybysealy, and a Twitter feed, twitter.com/embodybysealy, both of which are intended to draw consumers to talk about the new line. A Sealy statement said it will enable the new collection to run a series of consumer contests and promotions throughout the year, along with allowing direct conversations with consumers about sleep and its relationship to overall health. The campaign will also give consumers direct access to relevant articles on sleep and new-product information.

Jodi Allen, Sealy's chief marketing officer, said the Embody campaign is "the first step in a much larger strategy to drive leadership in the digital medium. Beginning with Embody, you will see from Sealy new and innovative approaches to marketing our entire portfolio from a digital perspective."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money