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Serta Signs License With Paula Deen

Posted on March 12, 2010 by HFN Staff

Paula DeenPaula Deen

HOFFMAN ESTATES, Ill.-Serta has signed an agreement with Paula Deen Enterprises to produce a licensed collection of mattresses called Paula Deen Home by Serta.

According to a statement from Serta, the collection was designed in collaboration with the celebrity chef and Food Network star. The mattresses are made with an individually wrapped coil innerspring system, soy-infused foams and the KoolComfort Memory Foam with EcoSense, an exclusive and trademarked material from Serta. The price points will range from $799 to $1,499.

The collection will be available exclusively at independent mattress retailers that are serviced by Mega Group USA, the national buying group. Retailers are previewing the line at Mega Group's national convention in Orlando, Fla., which is scheduled to take place today and tomorrow.