Simmons Launches Cross-Country Mobile Road Show
August 26, 2011,
ATLANTA--Simmons is introducing its newest ComforPedic Loft line with a road-show tour of 35 cities.
The 18-wheeler "showroom on wheels" will travel to mattress retailers over 20 weeks, spanning more than 10,000 miles, according to Simmons. On location, Scott Smalling, president of the Simmons Specialty Sleep division, and Butch Webster, vice president of the division, will help train dealers and retail associates in the best ways to showcase the new line.