Arkema Leaves Natura to Found Design Studio

Catherine ArkemaCatherine Arkema

CAMBRIDGE, Ontario-Catherine Arkema, former design manager with Natura World, has left the mattress and bedding manufacturer to launch her own design studio, Sketchbook Design.

The new company provides business services that encompass brand development and messaging, website design, brochures, logos, market and trade-show support and point-of-purchase creation to the furniture industry. It is targeting small businesses that have no in-house design team, and larger companies that need additional support during periods of high demand. Sketchbook Design has also partnered with Mustard Seed Communication to meet the copywriting needs of its clients.

In addition to her experience with Natura, Arkema also worked at CFM to create materials for Lowe's and Home Depot, and has collaborated with graphic designers in a studio environment.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money