Arkema Leaves Natura to Found Design Studio

Catherine ArkemaCatherine Arkema

CAMBRIDGE, Ontario-Catherine Arkema, former design manager with Natura World, has left the mattress and bedding manufacturer to launch her own design studio, Sketchbook Design.

The new company provides business services that encompass brand development and messaging, website design, brochures, logos, market and trade-show support and point-of-purchase creation to the furniture industry. It is targeting small businesses that have no in-house design team, and larger companies that need additional support during periods of high demand. Sketchbook Design has also partnered with Mustard Seed Communication to meet the copywriting needs of its clients.

In addition to her experience with Natura, Arkema also worked at CFM to create materials for Lowe's and Home Depot, and has collaborated with graphic designers in a studio environment.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN Cover July 2017

    HFN's DIGITAL EDITION

    July 2017


    COVER STORY: Bloomie's Home Makeover

    The luxury department store retailer unifies its home floors at its flagship store on 59th Street in New York City and modernizes the shopping experience.


    ALSO IN THIS ISSUE:

    • The American Makers - Retailers grapple with the rewards and challenges of selling American-made home furnishings.
    • Category Trends: Tabletop - The newest cocktail and dining trends influence barware and serveware design.