Better Sleep Council Creates Promotional Video
October 5, 2011,
ALEXANDRIA, Va.-The Better Sleep Council has collaborated with lifestyle and relationship expert Lissa Coffey on a three-part video series emphasizing how sleep and the selection of the right mattress contribute to a person's overall health and well-being.
"We produced these videos to provide mattress manufacturers and retailers with greater access to Better Sleep Council resources," said Karin Mahoney, director of communications for the BSC. "They can easily incorporate content into their promotional and marketing tools to assist customers in understanding why sleep is important in their life, and the critical role that a new, quality mattress plays in getting a good night's rest."