Housewares Products Included in Harris Brand of Year Rankings
April 3, 2013,
NEW YORK-The 2013 Harris Poll EquiTrend Rankings have emerged with "Brands of the Year" in a number of housewares, retail and home-related categories.
In home products, Crock Pot took the top spot among small kitchen appliances, ahead of KitchenAid, Cuisinart, Black & Decker, Calphalon and GE. In coffeemakers, the number one brand was Keurig, topping Mr. Coffee, Bosch, De'Longhi, Cuisinart and Krups. The top mattress brand this year was Tempur-Pedic, ahead of Sealy and Serta.
In off-price retailers, the number one brand was Marshalls over Ross Stores and T.J. Maxx. Dollar Tree finished ahead of Dollar General in as value store Brand of the Year.
For each year's EquiTrend Rankings, Harris Interactive queries consumers about brands among multiple categories, based on their familiarity with the brands, their quality perception and purchase consideration.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money