Knopf Named to SSA Board
June 16, 2011,
FRIANT, Calif.-Karrie Knopf, market specialist for retailer Innovative Mattress Solutions, has been selected to the board of directors of the Specialty Sleep Association.
Knopf replaces Dale Read, former president of SSA and president and CEO of The Marketing Arm Group, who is retiring. Innovative Mattress Solutions was founded by Knopf's mother, Kim. SSA, whose membership consists of more than 100 manufacturers and retailers in the specialty-mattress category, is spearheading its environmental and safety initiative for bedding products at retail.
Read is also retiring as senior writer for Bedroom, a magazine for retailers of sleep products.