Protect-A-Bed Debuts Bed Bug Plague Game
July 8, 2011,
[caption id="attachment_5363" align="alignleft" width="225"] [/caption]
CHICAGO-Protect-A-Bed has added the Bed Bug Plague game to its Bed Bugs 101 iPhone application, the latest in its series of promotional efforts highlighting its protective bedding products.
In Bed Bug Plague, the enemy is a continuous rush of bed bugs that are trying to make it across the screen to infest a bed. The objective is to stop the bugs from reaching the bed by building towers along their path to the bed. The towers inflict damage and, if powerful enough, will eradicate the bugs before they reach the bed.
Protect-A-Bed has held a number of promotions spotlighting its products over the past few years. This year alone, the company has operated the Potty Training Contest, the Healthy Sleep Zone Solutions giveaway series, a wedding sweepstakes and a Father's Day contest.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.