Protect-A-Bed Debuts Bed Bug Plague Game
July 8, 2011,
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CHICAGO-Protect-A-Bed has added the Bed Bug Plague game to its Bed Bugs 101 iPhone application, the latest in its series of promotional efforts highlighting its protective bedding products.
In Bed Bug Plague, the enemy is a continuous rush of bed bugs that are trying to make it across the screen to infest a bed. The objective is to stop the bugs from reaching the bed by building towers along their path to the bed. The towers inflict damage and, if powerful enough, will eradicate the bugs before they reach the bed.
As part of the game's debut, Protect-A-Bed will also offer a chance to win Apple gift cards by registering on Bed Bug Plague's website, bedbugplague.com/game/. Each week, one random registrant will win a $500 Apple gift card. Players are eligible to win each Wednesday through Aug. 31.
Protect-A-Bed has held a number of promotions spotlighting its products over the past few years. This year alone, the company has operated the Potty Training Contest, the Healthy Sleep Zone Solutions giveaway series, a wedding sweepstakes and a Father's Day contest.