Sealy Garners Effie Award for Advertising Campaign
May 29, 2012,
From the ad campaign
TRINITY, N.C.-Sealy has been given the 2012 silver Effie Award for its "Whatever You Do in Bed, Sealy Supports It" campaign.
The mattress manufacturer received the award in the household furnishings and appliance category. Founded by the American Marketing Association, New York chapter, in 1968, the Effies are now given out by Effie Worldwide, which provides information about the effectiveness and results of marketing campaigns. The Sealy campaign was created by Leo Burnett/ARC Worldwide.
Acknowledging the award, Jodi Allen, Sealy's chief marketing officer, said, "Our 2012 efforts will bring the award-winning campaign to a new level with national consumer advertising continuing to embrace the role of mattresses in everyday life."