Sealy Garners Effie Award for Advertising Campaign

From the ad campaignFrom the ad campaign

TRINITY, N.C.-Sealy has been given the 2012 silver Effie Award for its "Whatever You Do in Bed, Sealy Supports It" campaign.

The mattress manufacturer received the award in the household furnishings and appliance category. Founded by the American Marketing Association, New York chapter, in 1968, the Effies are now given out by Effie Worldwide, which provides information about the effectiveness and results of marketing campaigns. The Sealy campaign was created by Leo Burnett/ARC Worldwide.

In recognizing Sealy, Effie Worldwide said the campaign was launched to help make innerspring mattresses relevant again with the market-share gains being made by the memory-foam category. "TV, digital and mobile touch points motivated people to actively seek out the brand, ultimately boosting web traffic, inspiring social conversations and reigniting sales," the organization said.

Acknowledging the award, Jodi Allen, Sealy's chief marketing officer, said, "Our 2012 efforts will bring the award-winning campaign to a new level with national consumer advertising continuing to embrace the role of mattresses in everyday life."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017

    HFN's DIGITAL EDITION

    September 2017


    COVER STORY:

    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    ALSO IN THIS ISSUE:

    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.