Sealy Garners Effie Award for Advertising Campaign
May 29, 2012,
From the ad campaign
TRINITY, N.C.-Sealy has been given the 2012 silver Effie Award for its "Whatever You Do in Bed, Sealy Supports It" campaign.
The mattress manufacturer received the award in the household furnishings and appliance category. Founded by the American Marketing Association, New York chapter, in 1968, the Effies are now given out by Effie Worldwide, which provides information about the effectiveness and results of marketing campaigns. The Sealy campaign was created by Leo Burnett/ARC Worldwide.
Acknowledging the award, Jodi Allen, Sealy's chief marketing officer, said, "Our 2012 efforts will bring the award-winning campaign to a new level with national consumer advertising continuing to embrace the role of mattresses in everyday life."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.