Sealy Launches "Bed Buddies" Sweepstakes

TRINITY, N.C.--Sealy has introduced a new social media-based sweepstakes called "Bed Buddies," to support its Posturepedic campaign, "Whatever You Do In Bed, Sealy Supports It."

The sweepstakes will be on the Sealy Posturepedic Facebook page, on which consumers can "like" the page to enter to win. It will offer weekly prizes through February 2012, celebrating all of the things people do in bed. A grand prize of $10,000 in cash will also be awarded.

Sealy will use targeted Facebook marketplace advertisements, which will change each week based on the prize offered, as a way to drive traffic to the page. Weekly prizes will range from workout videos to microwaveable slippers.

The "Whatever You Do In Bed, Sealy Supports It" campaign began earlier this year combining provocative content with digital outreach including a free mobile-phone application inspired by the fortune-cookie game where one adds the words "in bed" to the end of a fortune.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money