Sealy Launches "Bed Buddies" Sweepstakes
October 10, 2011,
TRINITY, N.C.--Sealy has introduced a new social media-based sweepstakes called "Bed Buddies," to support its Posturepedic campaign, "Whatever You Do In Bed, Sealy Supports It."
The sweepstakes will be on the Sealy Posturepedic Facebook page, on which consumers can "like" the page to enter to win. It will offer weekly prizes through February 2012, celebrating all of the things people do in bed. A grand prize of $10,000 in cash will also be awarded.
The "Whatever You Do In Bed, Sealy Supports It" campaign began earlier this year combining provocative content with digital outreach including a free mobile-phone application inspired by the fortune-cookie game where one adds the words "in bed" to the end of a fortune.
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money