Sealy Purchases Stake in Comfort Revolution

TRINITY, N.C., and WEST LONG BRANCH, N.J.-Sealy has acquired a minority interest in Comfort Revolution, the foam bedding manufacturer founded two years ago by industry veteran Michael Fux.

Fux, the company's CEO, will continue to lead Comfort Revolution. In an interview with HFN, he described the interest Sealy has purchased as "a minority piece but a large piece." The price was not disclosed.

As a result of the deal, Comfort Revolution will manufacture foam mattresses for Sealy, under the mattress giant's brand names Posturepedic, Stearns & Foster and Bassett. The first collections will be unveiled at the upcoming Las Vegas Market, which will take place from July 30-Aug. 3, and will appear at retail in either the third or the fourth quarter.

Down the road, Comfort Revolution will make other basic bedding products under Sealy's brands as well.

On Sealy's part, this move represents "a broader approach" to the specialty mattress sector, according to a company statement. Sealy formed a separate division focusing on specialty mattresses last fall. "Sealy's long-term vision is to be a total sleep-solution provider, which extends beyond our traditional mattress business, and our strategic partnership with Comfort Revolution is a very big step for us in that direction," said Larry Rogers, Sealy's president and CEO.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.