Sealy Purchases Stake in Comfort Revolution
June 14, 2012,
TRINITY, N.C., and WEST LONG BRANCH, N.J.-Sealy has acquired a minority interest in Comfort Revolution, the foam bedding manufacturer founded two years ago by industry veteran Michael Fux.
Fux, the company's CEO, will continue to lead Comfort Revolution. In an interview with HFN, he described the interest Sealy has purchased as "a minority piece but a large piece." The price was not disclosed.
Down the road, Comfort Revolution will make other basic bedding products under Sealy's brands as well.
On Sealy's part, this move represents "a broader approach" to the specialty mattress sector, according to a company statement. Sealy formed a separate division focusing on specialty mattresses last fall. "Sealy's long-term vision is to be a total sleep-solution provider, which extends beyond our traditional mattress business, and our strategic partnership with Comfort Revolution is a very big step for us in that direction," said Larry Rogers, Sealy's president and CEO.
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