Sealy Reaches License Agreements with American Textile, Downlite
May 25, 2012,
TRINITY, N.C.--Sealy has signed licensing agreements with American Textile Co. and Downlite for basic bedding products to be marketed under Sealy's brands.
Under the terms of these agreements, American Textile will produce mattress and pillow protectors under the Sealy, Sealy Posturepedic and Stearns & Foster brands. Downlite will manufacture down- and synthetic-filled bed pillows, blankets, comforters and sheeting products under the same brands.
Crediting the "culture of innovation" at both American Textile and Downlite, Margo Borgione, director of licensing for Sealy, added, "We believe the basic bedding category represents a significant growth opportunity and (we) looked for technology-driven companies with a proven track record in developing and marketing innovative products with high consumer appeal."
Other Articles By Author
HFN Launches Interactive Idea Book
HFN's DIGITAL EDITION
COVER STORY: HFN Turns 90
We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.
ALSO IN THIS ISSUE:
- Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
- Omnichannel Retailing - In the Mobile App World, Time is Money