Select Comfort's Sales Fall Short
March 5, 2013,
MINNEAPOLIS-Select Comfort will likely miss its internal goals for its fiscal first quarter after a below-plan February sales performance, according to a preliminary statement from the mattress manufacturer/retailer.
Shelly Ibach, Select Comfort's president and CEO, said the shortfall is "a short-term issue associated with accelerated changes made to our media-buying strategy, and we are making the necessary corrections to both media buying and near-term expenses. We remain confident in our growth formula and are committed to our strategy of delivering an unparalleled sleep experience for our customers."