Serta Signs License With Paula Deen
March 12, 2010,
HOFFMAN ESTATES, Ill.-Serta has signed an agreement with Paula Deen Enterprises to produce a licensed collection of mattresses called Paula Deen Home by Serta.
According to a statement from Serta, the collection was designed in collaboration with the celebrity chef and Food Network star. The mattresses are made with an individually wrapped coil innerspring system, soy-infused foams and the KoolComfort Memory Foam with EcoSense, an exclusive and trademarked material from Serta. The price points will range from $799 to $1,499.