Serta Signs License With Paula Deen

Paula DeenPaula Deen

HOFFMAN ESTATES, Ill.-Serta has signed an agreement with Paula Deen Enterprises to produce a licensed collection of mattresses called Paula Deen Home by Serta.

According to a statement from Serta, the collection was designed in collaboration with the celebrity chef and Food Network star. The mattresses are made with an individually wrapped coil innerspring system, soy-infused foams and the KoolComfort Memory Foam with EcoSense, an exclusive and trademarked material from Serta. The price points will range from $799 to $1,499.

The collection will be available exclusively at independent mattress retailers that are serviced by Mega Group USA, the national buying group. Retailers are previewing the line at Mega Group's national convention in Orlando, Fla., which is scheduled to take place today and tomorrow.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Research Store


  • Retailers Share Why They Attended HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017


    October 2017


    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.